Monday, February 4, 2008

Sisyphus in Superbowl Ad

I had two surprises from last night's superbowl. The first was definitely Giants' victory over Patriots, the second wild card to win a Superbowl. The other surprise was to see Marcell Jankovics' terrific animation Sisyphus (see below) in GMC Yukon hybrid ad, the first time I saw a serious art being used for TV commercial. The ironic part is that: since the story of Sisyphus refers to tasks that are pointless and unrewarding, does it suggest the effort of making SUV a green vehicle is pointless and unrewarding?


hier said...

Hi, a little bit hard to visit here from inside of GFW, but it's ok.
Have a happy new year!

Anonymous said...

Your blog keeps getting better and better! Your older articles are not as good as newer ones you have a lot more creativity and originality now keep it up!